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商品編號： 9-501-004 出版日期： 2000/08/15 作者姓名： Lemon, Katherine N.;Bornheimer, Elizabeth;Keller, Kevin Lane 商品類別： Marketing 商品規格： 11p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Designed primarily to give students the opportunity to evaluate brands by breaking down individual attributes and analyzing performance in these areas. In doing so, students will be able to isolate a brand''s distinct characteristics and decide which areas are the most important for improving brand performance.
涵蓋領域：
Branding;Consumer marketing;Marketing management;Marketing strategy
相關資料：
Case Teaching Note, (5-501-006), 5p, by Elizabeth Bornheimer, Kevin Lane Keller
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